Question Summary:
Advertising sunglasses and accessories through animate objects

Question Detail:

As salamu aleykum, i am about to build a website that will sell sunglasses and men's accessories likes watch, bracelets.

Answer :

In the Name of Allah, the Most Gracious, the Most Merciful.

As-salāmu ‘alaykum wa-rahmatullāhi wa-barakātuh.

Your desire to adopt a halaal course of action is encouraging. Adopting halaal invokes the mercy of Allah Ta'laa and barakah in your wealth.

There is a difference of opinion amongst contemporary scholars on the ruling of digital photography of animate objects. We advise you to adopt Taqwa and abstain from advertising your products using animate objects. ^[1]

And Allah Ta’āla Knows Best

Muhammad I.V Patel

Student Darul Iftaa
Lusaka, Zambia

Checked and Approved by,
Mufti Ebrahim Desai.

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^[1]    فتاویٰ عثمانی جلد٤ صفحہ ٣٥٩